European start-up King.com has overtaken video-games giant Electronic Arts on Facebook, with almost 10 million people every day now playing its games that include Bubble Witch Saga on the social network.
The nine-year old company has experienced an explosion in popularity since launching on Facebook little over a year ago with its saga games, in which players move through a competitive landscape and pass their friends on the way.
The games appeal to a growing trend for players, more and more of them female, to play puzzle games with their friends in short bursts, especially as games are increasingly played on the move on phones or tablets to kill spare minutes.
Bubble Witch Saga, King.com's top Facebook game, now has more daily players than Zynga's hit game Farmville, in which players have to invest longer periods of time in activities like planting virtual crops and raising livestock.
King.com's sixth Facebook saga game, Candy Crush Saga, has already acquired nearly half a million daily users since its launch last week, according to Facebook metrics firm AppData.
Mobile is the next frontier for King.com, and it is about to launch its most popular games for Apple and Google phones and tablets so that players can pick up games on their mobile devices where they left off on their desktop.
The nine-year old company has experienced an explosion in popularity since launching on Facebook little over a year ago with its saga games, in which players move through a competitive landscape and pass their friends on the way.
The games appeal to a growing trend for players, more and more of them female, to play puzzle games with their friends in short bursts, especially as games are increasingly played on the move on phones or tablets to kill spare minutes.
Bubble Witch Saga, King.com's top Facebook game, now has more daily players than Zynga's hit game Farmville, in which players have to invest longer periods of time in activities like planting virtual crops and raising livestock.
King.com's sixth Facebook saga game, Candy Crush Saga, has already acquired nearly half a million daily users since its launch last week, according to Facebook metrics firm AppData.
Mobile is the next frontier for King.com, and it is about to launch its most popular games for Apple and Google phones and tablets so that players can pick up games on their mobile devices where they left off on their desktop.
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