YouTube announced a movie rental partnership with Paramount Pictures on Wednesday, despite the online video website's long-running litigation with Paramount parent company Viacom Inc.
YouTube, the world's most popular online video website, streams 4 billion videos every day and its users upload more than 60 hours of video to the site every minute. Although much of the content on YouTube consists of home videos that are free to watch, YouTube has increasingly added professionally-produced content, some of it available to rent for a fee.
The Paramount deal means that YouTube now has movie rental deals with five of the six major film studios, as well as more than ten independent film studios, giving it access to a catalog of nearly 9,000 films.
Consumers can rent the films, generally for 24 hours or 48 hours, for anywhere from $2.99 to $3.99.
The Paramount movies, which include recent releases and classics, will be available in the United States and Canada over the next few weeks. Consumers can rent the movies on the YouTube website, or on Google Play, Google's online storefront for music, games, movies and other types of media.
YouTube, the world's most popular online video website, streams 4 billion videos every day and its users upload more than 60 hours of video to the site every minute. Although much of the content on YouTube consists of home videos that are free to watch, YouTube has increasingly added professionally-produced content, some of it available to rent for a fee.
The Paramount deal means that YouTube now has movie rental deals with five of the six major film studios, as well as more than ten independent film studios, giving it access to a catalog of nearly 9,000 films.
Consumers can rent the films, generally for 24 hours or 48 hours, for anywhere from $2.99 to $3.99.
The Paramount movies, which include recent releases and classics, will be available in the United States and Canada over the next few weeks. Consumers can rent the movies on the YouTube website, or on Google Play, Google's online storefront for music, games, movies and other types of media.
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